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Regulatory disclosures

Who we are, what we are authorised to do, what we are not, and every commercial relationship that could affect what you read here.

Written by The My Debt Cleared editorial team Last reviewed 12 August 2026Next review 12 February 2027 Editorial policy

Corporate information

  • Trading name: My Debt Cleared
  • Registered name: Innovate Leads Ltd
  • Company number: 15231998 (England and Wales)
  • Registered office: Unit 51 Carlisle Enterprise Centre, James Street, Carlisle, CA2 5BB
  • ICO registration: ZB619451
  • Contact: hello@mydebtcleared.co.uk

What we are authorised to do

Innovate Leads Ltd is not authorised or regulated by the Financial Conduct Authority. We do not give debt advice and we do not provide debt solutions. We publish information and, with your consent, introduce you to a firm that is authorised to advise you.

My Debt Cleared operates as a marketing introducer. We do not provide debt counselling, debt adjusting, or any regulated debt advice. We do not administer debt solutions and we are not insolvency practitioners. Nothing on this site is a recommendation that any particular solution is right for you — that judgement can only be made by a firm authorised to advise you, after a full assessment of your circumstances.

The firms we introduce people to

We pass your details to a single FCA-authorised debt advice firm, never to a list of partners and never to anyone else. You will be told which firm before they contact you, and every firm we work with can be checked on the FCA Register using its firm reference number.

If anyone contacts you claiming to be acting on an introduction from us and you were not told to expect them, tell us immediately through our complaints route.

Advertising standards

We follow the CAP Code and the ASA's guidance on debt advertising. Specifically, we disclose that we are a lead generator passing details to third parties, we do not imply any government or charity association, we do not make unsupported write-off claims, and we disclose the material risks and fees associated with the solutions we describe.

Marketing and data

All enquiries are first-party and consented. We do not purchase lead lists, we do not send unsolicited marketing texts or calls, and we do not share data with anyone other than the single panel firm you consent to. Our consent wording, its version and the timestamp are stored with every enquiry as an audit record. See our privacy notice.

Complaints and redress

Our complaints procedure sets out how to raise a concern with us and where to take it if you are not satisfied. Complaints about a panel firm's advice should go to that firm first, then to the Financial Ombudsman Service. Complaints about an insolvency practitioner go through the Insolvency Complaints Gateway.

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